Here are a few ideas for on hold messages. Firstly, it is important to remember that people don’t like to be sold, but they do like to be informed and entertained. Secondly, people’s attention span drops dramatically after 15-20 secs, so keep it brief and light.

Encourage new leads and enquiries
Inform about new products and services
Increase your company profile and image
Provide admin information
Reinforce your company’s values
Promote your location
Provide season’s greetings
Introduce new staff members
Advise of any change of address or phone numbers
Talk about your company achievements
Promote your company’s community involvement
Inform about other branch locations
Reinforce current marketing programs
Answer frequently asked questions
Relate your company’s history
Advise on relevant industry information
Cross promotion
Provide handy hints and usefull advice
Make a good first impression for new callers
Entertain callers with trivia etc
Suggest new ways to use your products and services
Keep callers focused on the intention of their call

Remember, an Able On Hold program will dramatically
reduce callers’ perception of the time they have been waiting.